5 Strategies to Invest in Your Small Business

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Small businesses drive the economy by providing jobs and essential products and services. To ensure your small business thrives, regular investment is crucial.

Depending on your industry, investing in your business doesn’t always require a large outlay of money. There are practical and effective steps you can take each month to grow your business and customer base, even on a budget.

Here are five proven ways to invest in your small business:


Gaining new skills that can help you save or earn more is always a smart move, especially if you have a small team. Learning a new skill might involve taking a class or completing a certification program. It could also be something as simple as learning how to use Pinterest or developing a new product to sell.

For instance, if you run an Etsy store and get a few sales per day, improving your social media skills to better market your business could increase sales. This might involve taking a short class on Instagram or exploring features yourself through free YouTube tutorials.


Having a mentor or business coach can be invaluable at any stage of your entrepreneurial journey. A good mentor has been in your shoes and can offer insights to help you avoid common mistakes. They can help you refine your strategy, review your business plan, and provide accountability if you’re looking to make timely changes.

Some organizations, like the SBA’s Score Business Mentoring Program, offer free business coaching. Your local Chamber of Commerce or Village Hall might also provide free consultations for starting a business. Additionally, many business mentors share free advice and tips through online videos on platforms like YouTube and TikTok.


Investing in new or better equipment can improve your business’s efficiency. Research the items you need and create a wish list, purchasing equipment over time to spread out costs. Some companies offer working capital loans based on your current sales or outstanding invoices.

Investing in equipment can also include online tools like social media scheduling software or e-commerce platforms such as Shopify. Reinvest a portion of your profits back into the business to ensure you have what you need to grow and maintain quality. Keep track of your receipts and purchases for tax deductions.


Networking is a powerful tool for business growth. Attending industry events can help you meet potential clients, partners, and even secure new contracts. Don’t underestimate the value of face-to-face networking.

For example, attending a local women’s networking breakfast helped me connect with business owners who needed writing services. Similarly, personal finance conferences provided opportunities to meet new clients, despite the costs of travel and attendance. Networking events often yield a high return on investment.


Outsourcing some of your work can be a significant investment in your business. Consider hiring a team member or virtual assistant when you’re ready. If budget constraints are an issue, hiring an intern might be beneficial.

Identify which tasks you’d like help with, especially those you can do but prefer not to. Tedious tasks like checking emails, paying invoices, and scheduling newsletters can be outsourced. While training new hires takes time, delegating is crucial for business growth. Maintain clear communication and a professional environment to retain team members.


Regular investment is essential for a small business to thrive and grow. Start by brainstorming a list of needs and goals and setting a budget. Don’t let limited finances hold you back—take advantage of free training opportunities, resources from the SBA, and local entrepreneur groups.

By continuously investing in your business, you ensure its long-term success and sustainability.

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