6 Top Robo-Advisors to Start Investing Online

Robo Advisory Market Explosive Growth Seen Ahead with Rising Demand  |Betterment, Wealthfront, Acorns

When you start thinking about investing, all the details can seem incredibly overwhelming. This complexity often deters many people from even beginning their investment journey. But what if the initial steps of investing could be much simpler?

That’s where robo-advisors come in. They simplify the process, making it easier for beginners to get started. After my divorce, robo-advisors helped me reinvest with minimal effort and low fees. Here’s a list of 6 top robo-advisors to begin investing online.


I’ve used Acorns for a while and appreciate its ease of use. Acorns rounds up your purchases to the nearest dollar and invests the change. With the base account costing only $1 per month, it’s an affordable way to start. You can set up recurring deposits or add funds whenever you like. The platform automatically selects your investment mix based on your profile but allows you to adjust your strategy anytime.


Betterment was my choice after my divorce to restart my retirement savings. Like Acorns, Betterment sets up your investment mix based on your profile and adjusts your investment strategy automatically. The fees are low, there’s no minimum balance to open an account, and you can open multiple account types, including Roth and Traditional IRAs. However, since you can’t choose individual stocks, I eventually moved my funds to Fidelity to be more active in my investing.


M1 Finance stands out for its diversity and functionality. With a $100 initial deposit, you get access to over 6,000 individual stocks and ETFs, allowing for more customization than other robo-advisors. You can manage your investments via their online portal or mobile app, and there are no annual fees.


Robinhood offers zero-interest trading with no minimum investment. You can manage your portfolio from your desktop or phone, making it versatile. Robinhood focuses on educating investors, providing tips and tricks to understand the market better. Plus, they give you your first stock for free when you sign up.


SoFi has a hybrid model, combining robo-advisor automation with access to financial planners. With a minimum investment of $100, you can get free financial advice to help you make informed decisions. SoFi also offers free rebalancing, lower rates on their loans, and partial stock and ETF purchases for more diverse investments. Opening a checking account with SoFi can also earn you extra money for stock purchases.


Stash lets you start investing with as little as $5 and charges a $1 monthly fee. You can manage your investments from your desktop or phone, making it convenient for busy individuals. Stash allows you to buy partial shares of stocks and ETFs, and their debit card helps you earn additional shares through purchases.


Not every robo-advisor will be the right fit for everyone. The first step is to research and find which ones align best with your investing style. Here are the ones to consider:

  • Acorns
  • Betterment
  • M1 Finance
  • Robinhood
  • SoFi
  • Stash

Once you find the best fit, take the plunge. There’s no better time than now to start planning for your financial future.

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